Aug 01, 2022
In Beauty Forum
link signals usually consolidate ‘backward’ to the ‘old’ URL. For example, if you redirect (302) old-page.html to new-page.html, and new-page.html has ten backlinks, all link signals will usually consolidate at old-page.html. In other words, Google should rank old-page.html as though it has ten links. However, things aren’t quite that simple. It depends on how Google treats the 302 redirect. If they’re treating it as a temporary redirect, link signals will indeed consolidate backward. That’s assuming the redirected page is the same as or similar to the ‘new’ page. If not, they may treat it as a soft 404. If they’re treating it as a permanent redirect, link signals will consolidate forward. You can check how Google is treating a redirect with the URL Inspection tool. Just paste in the ‘old’ redirected URL. If the “Google-selected canonical” shows “Inspected URL” (as is the case below), Google is treating the redirect as temporary. If not, it’s treating it as permanent. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Should you ‘fix’ accidental 302 redirects? Let’s say that you’ve made the common mistake of using 302 redirects for permanent moves. Do you need to spend precious time swapping them all to 301 redirects? The answer depends on how Google currently treats those redirects. If they’ve figured things out for themselves and are already treating the ‘accidental’ 302s as permanent moves, then changing them to 301s may not impact anything. If they haven’t yet figured things out, swapping the redirects from 302s to 301s is likely the best course of action. You can use the URL Inspection tool in GSC to check how Google treats individual URLs, as shown in the previous section. However, that’s pretty time-consuming if you have a lot of redirects. A faster method is to first look for 302 redirects that get organic traffic. After all, that’s a telltale sign that Google is still treating the redirect as temporary. You can do this in Ahrefs’ Site Audit. Just crawl your site, then check the Redirects report for the “302 redirects” warning.