Apr 12, 2022
In Beauty Forum
It shipped Huqiu's finished wedding dresses to the United States to sell, and advertised heavily on Google and Facebook. With the traffic dividends of these two platforms and the market price difference, a lot of profits are obtained. In 2011, SheIn expanded from the category of wedding dresses to womenswear and skirts, and the purchase point also became the Thirteenhang Wholesale Market in Guangzhou. At the same time, SheIn began to try to use Internet celebrities to promote it on social networking sites. Now, it has nearly 300 million fans on overseas social media platforms such as Instagram, Facebook, and TikTok, with more than 30 million annual active users and an average of over 100 million new registered users every year. With the strong discourse power in the industry chain built up over the years, Shein also creates price advantages through market differences. The average unit price of more than 600,000 products on its platform is only $7.9. The data shows that only two companies, Primark in Europe and Forever 21 in the United States, can consistently match the price of the special leads ordinary product managers, and the team leader. Xu Yangtian, the founder of Shein, was also a search engine optimization expert before starting his business. In 2015, in addition to polishing his own supply chain system, Shein also won the domain name of SheInside.com, established an independent official website, and built his own APP in the beginning of the mobile Internet era. This is also the real secret to defeating Amazon. According to the China National Financial Securities Research Report, Shein's mobile app traffic accounts for 72%, which is significantly better than other fast fashion companies of the same kind. On the Web side, Similar Web data shows that Shein is higher than any major American fashion brand, with a bounce rate of less than 40% of users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.