Jun 12, 2022
In Beauty Forum
As an industry with low-frequency transactions, if executive list the used car industry wants to gain more growth and drive monetization, it needs to reverse its previous reputation, reduce online customer acquisition costs, and cultivate trust between executive list merchants, platforms and users. In this article, the author summarizes the methods and strategies of how to cultivate credit and cooperation in the low-frequency trading industry based on the development of the used car industry. Let's take a look. German sociologist Luhmann said: All trust and credit originate from reunion. He just bought a second-hand car. When he executive list registered at the DMV, he heard two car dealers say that he had recently bought the car and adjusted the 150,000-mile road to 70,000 kilometers. Back to the second-hand car business, I remember when I was in Guangzhou in 2017-19, the advertisements for buildings were filled with used cars, Uxin, Guazi, and everyone took turns. The law gets customers, and the new additions should be very fierce every day. In the next 20 executive list years or so, the used car platform gradually began to fade out of sight. At that time, many companies that cooperated with executive list the business to do lead settlement broke out financial problems, only to realize that their executive list business models are problematic, which is why we still have a chance Do the trading pattern all over again. So what's wrong with them? 1. Online problems - the cost of acquiring customers is too high Car trading is a low-frequency behavior. Even for second-hand cars, it is difficult for normal people to send a transaction every 3 to 5 years, which determines that people will not log on to the second-hand car platform frequently.